2Pines Upfitters
Seeking the perfect blend of retro and sophistication, we completely reimagined Paved to Pines, giving rise to 2PINES — a vibrant and rejuvenated identity engineered to embrace all seasons and specialize in unlocking the doors to adventure.
Logo, Secondary Logo, Icon and Color Palette.
The logos serve as a nod to the 1970’s utlizing a funky and bold retro-inspired typeface. The secondary logo was created by simplifying the primary wordmark “2P”. Boldness, unity in letters, and a neo-grotesk style to evoke nostalgia and excitement.
Stationary - Letterheads, Envelopes, and Business Cards
Photography - Art Direction
Social Media Templates and Guidelines
Van Decal Rendering
Merhandise - Sweatshirt, Enamel Mug, Keychain, Patch and Tote Bag
2024