2Pines Upfitters
![](https://freight.cargo.site/t/original/i/733d785a588715eee297be889e4be7815779fbcfa9c01e109dc502d107cecb62/Artboard-8.png)
Seeking the perfect blend of retro and sophistication, we completely reimagined Paved to Pines, giving rise to 2PINES — a vibrant and rejuvenated identity engineered to embrace all seasons and specialize in unlocking the doors to adventure.
![](https://freight.cargo.site/t/original/i/07b2f1c5a32d6be1fa0a9e8677e9e86a11e64de85b9e8030e401b69561d6576c/PINE_Brand-Guide_v3.png)
![](https://freight.cargo.site/t/original/i/186a2457066e57ba1002648960c2f886ae9d1b84df3737108fb25112b267c4d0/PINE_Brand-Guide_v3.png)
![](https://freight.cargo.site/t/original/i/bfef65e15e72bc5eaaec6c02cf2835586f2bda09b7e4b24d8a75d926e3034747/PINE_Brand-Guide_v32.png)
![](https://freight.cargo.site/t/original/i/4b6dd0368577933394758688fefbe3ef2c007a8825c4653a84e248f328170dc6/PINE_Brand-Guide_v33.png)
![](https://freight.cargo.site/t/original/i/a724e9b8deb76d521b1590dfd36d799a607c3648e270d1847dbbcf7cc02dca25/PINE_Brand-Guide_v34.png)
![](https://freight.cargo.site/t/original/i/aa077178dd0991361f0a844420bab85a0cce6cfd8d50306259658f712063c55e/PINE_Brand-Guide_v35.png)
![](https://freight.cargo.site/t/original/i/22e3891e8d7c6500dd8eb6c8e61ffee86de3d58e4c3db329bd65cf1766370022/PINE_Brand-Guide_v36.png)
![](https://freight.cargo.site/t/original/i/c2a3757750cb470b5f6669ac1603942f51fcc48e542ade3906bc5d2d2de83fef/logosv22.png)
![](https://freight.cargo.site/t/original/i/a16fd8c6d62407459b5526b846d0a235c6b024f155aa31a71624f4e2402278cd/logosv23.png)
![](https://freight.cargo.site/t/original/i/8de0f706661ef75a4b51ec2bbac3fb18ca02b02adf3bc3fbc984fe959260faf8/PINE_Brand-Guide_01.png)
![](https://freight.cargo.site/t/original/i/701c03cbc5a18c3aa303d1d83f566948227d81538d0dc9bf020059a49c81faf5/PINE_Brand-Guide_012.png)
![](https://freight.cargo.site/t/original/i/e2a910ae9cf845de290379ebf09b74f5984d4134d593c1383f38330064558f97/PINE_Brand-Guide_02.png)
Logo, Secondary Logo, Icon and Color Palette.
The logos serve as a nod to the 1970’s utlizing a funky and bold retro-inspired typeface. The secondary logo was created by simplifying the primary wordmark “2P”. Boldness, unity in letters, and a neo-grotesk style to evoke nostalgia and excitement.
![](https://freight.cargo.site/t/original/i/0cdcf4313ad92ea9a5db0a29a11a0be23b255fd67e8f02e04fb250ec52d77e67/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/d84cf81bfb401a7dfa0dd70cf5708199259e121667db659e4c76c1969cb86493/Artboard-4.png)
![](https://freight.cargo.site/t/original/i/8908c4cc520598949313a67934aece0f798b263531ff48ff32945e0e48af44ef/Artboard-2.png)
![](https://freight.cargo.site/t/original/i/7502e7d70d3fe5d4b25853c6372abe82767ddf42af924605300df32a7fce7268/Artboard-3.png)
Stationary - Letterheads, Envelopes, and Business Cards
![](https://freight.cargo.site/t/original/i/7b394734fcb55994848f5d660c2683e8df192612da7b7f78c2d59398371ea8a4/Photo_Art-Direction.png)
![](https://freight.cargo.site/t/original/i/f9b83903103c1c95ceffb679c283999b2e76861e43371496a3d1c15a96f4ab66/Artboard-11.png)
![](https://freight.cargo.site/t/original/i/f48a3a04e561cb76bc7a7d7f466aba4d2ed3afb96351705e97cef7b76dac8c49/Image.png)
![](https://freight.cargo.site/t/original/i/14a107dce9f2068638a2ed1310df72d8c46fff026bcf4e21843c6dc833f6c83c/PINE_Brand-Guide_v4.png)
![](https://freight.cargo.site/t/original/i/e5273743e8a7637e42756c80891d63cd8a4efbbef23f36bc331a67cc4d4ae550/PINE_Art_Direction_019.png)
![](https://freight.cargo.site/t/original/i/5ab37cab2a4d5e868db7bfe2ee5d4dcd8c3eec2279b88141944efa0a3e6f40aa/Artboard-10.png)
![](https://freight.cargo.site/t/original/i/ca3bf5276a7e98b267aa2e97eed0bfebe94d5452c495c18c18f3253da53a45ca/Photo_Art-Direction3.png)
![](https://freight.cargo.site/t/original/i/bc893676b792427a306aea2bf9fca58d569fa72c2e5be4a66b0899f26b80d27e/PINE_Brand-Guide_v42.png)
Photography - Art Direction
![](https://freight.cargo.site/t/original/i/f548c92475cc84d795acbe616ddf0166bd16076ce4df5c1e20aaf727bee0d438/Social-Mock2.png)
![](https://freight.cargo.site/t/original/i/63942467b8e6e4bbd0740543bdbba734f846f7ae6811d6d3163a372eb5d824d1/Social-Mock.png)
![](https://freight.cargo.site/t/original/i/dfb48babe41c74e0e4ffa88cca4b99da425f21fb4cd38ea74f37b4c88987fa08/Social-Mock5.png)
![](https://freight.cargo.site/t/original/i/9a10a7720a015a6596dff3939152fbc0eb31633508c581574141a78a48b92a32/Social-Mock4.png)
![](https://freight.cargo.site/t/original/i/a85a486877830b568da24ebcd1e42fc947044405b322de25a92df2af71a488a4/Social-Mock3.png)
![](https://freight.cargo.site/t/original/i/9bb27504e7073efca495c64b825fc89ede4ff8b3a0a84b02c0e48c0b3436be53/Social.png)
Social Media Templates and Guidelines
![](https://freight.cargo.site/t/original/i/b4643a79dbf14aae4f128253b22f8df1f516ce03687805f618143afda96d9311/PINE_Brand-Guide_03.png)
Van Decal Rendering
![](https://freight.cargo.site/t/original/i/8e47626906036a7a7a577a269ae6473d7beeefb15da9754754f7ebbb0c31238c/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/2847a68a8bcb890f52a4ed21cda3b49556a827d336b45e1bc5f1583ff337715d/Artboard-7.png)
![](https://freight.cargo.site/t/original/i/fa42fb24b46c49bae17d56ba13e54c130df8aa88cca7419501ecb671ef1e68eb/Artboard-6.png)
![](https://freight.cargo.site/t/original/i/3b0fd20dc9a4134134252e7d672bd8234cd5bca1a81bf6da157c2b9a327a353e/Artboard-9.png)
![](https://freight.cargo.site/t/original/i/c61669b9badcd2fa896d16dcaef92dea8a4c5694ddb7856e2cf1be85df3afa14/PINE_Tote_01.png)
Merhandise - Sweatshirt, Enamel Mug, Keychain, Patch and Tote Bag
2024