2Pines Upfitters

Seeking the perfect blend of retro and sophistication, we completely reimagined Paved to Pines, giving rise to 2PINES — a vibrant and rejuvenated identity engineered to embrace all seasons and specialize in unlocking the doors to adventure.












Logo, Secondary Logo, Icon and Color Palette.
The logos serve as a nod to the 1970’s utlizing a funky and bold retro-inspired typeface. The secondary logo was created by simplifying the primary wordmark “2P”. Boldness, unity in letters, and a neo-grotesk style to evoke nostalgia and excitement.




Stationary - Letterheads, Envelopes, and Business Cards








Photography - Art Direction






Social Media Templates and Guidelines

Van Decal Rendering





Merhandise - Sweatshirt, Enamel Mug, Keychain, Patch and Tote Bag
2024